The five lessons in service
Quality that William Lep Cha taught me
Before you start googling for a management consultant by
name William Lep cha, I will reveal the identity of William. He is the Senior
Sous Chef in Hotel Le Meridien in Chennai. I had an hour of good training in
service Quality from him and of course a good dinner at Le Royal Meridien last week when I had been to
Chennai. Let me take you through the wonderful experience in the next few
paragraphs.
1. Let the customer
know the full range of services:
I entered and William greeted me with the warm handshake and
correctly guessed my predicament -as a vegetarian- to dine or not to dine in the
restaurant by name Cilantro. Quickly, he introduced me to the range of papads,
rasam ,tomato bath, curd rice and what not. There was a moment of silence when
he left me to decide myself after his detour but in the corner of his eye I
could see his expectation and approval. Of course, I stayed on for the dinner.
I learnt that in
service Quality people try to have an idea of what we are capable of delivering
and unless they have some familiarity with the type of service, their decision
making gets delayed.
2. Listen to all stakeholders:
Along with me, a south Indian family of three, father, mother
and a teenaged daughter came and they occupied a table somewhat near my table.
Naturally, they were not able to get a consensus on the things to be ordered.
Father probably wanted a buffet and others wanted some dish which was not
available in the menu card for buffet. Since the discussion took some amount of
time, I watched with interest how it could end. William entered the scene with
a finesse of a magician making an entry onto the stage. He offered to get the
daughter that special dish though they ordered the buffet saying it is his way
of saying “Happy birthday”. In ten minutes the scene changed to laughter and
fun with William bringing the dish himself with a great smile.
I learnt that dissenting stakeholders in a company present
opportunities to us and they are not threats. If only we could find a way out
to listen to them and do some adjustments with the way the service is delivered, we may not only keep them but delight them as well.
3. Appeal to the
instincts when you want to change any one:
William asked me to take Rasam. I replied being a Tamilian, I am served rasam
of delectable quality all the time at home and I would not probably find it
appetising to take it in a hotel. He
persisted and said that I should take it because he wanted a genuine feedback
from a Tamilian on the quality of rasam.
I took it and found to be very good almost as it is prepared at home. I
told him so and he said “ Now, you can bring your wife here next time you
come”.
I learnt that people do not change all at once and we should
respect the stand people are taking though there may be more emotional reasons
than logical. We need to persist in breaking the resistance not by arguments
but by humility.
4. Work with your
heart:
When I was having the rasam and was almost close to
finishing the main course, William came on his round and said “Take some more,
Go for one more round. There are so many items to day, Do not miss them”. I
felt so happy that in a hotel someone is asking me to take more. I felt very
good.
I learnt that clients like when you work with your heart and not only with your brain. People understand that you are doing something beyond the
professional boundaries.
5. All customers are equal:
I am an individual consultant not Head of a corporate or a
celebrity staying in that hotel. I may not bring
any big business to Le meridian though I may be happy at the end of the day.
William knows this as we got introduced in the first few minutes. Yet I found
he treated me the same way as he treated the foreign guest or other guests who
could be CEOs or Directors.
I learnt that in service , all customers are equal. that is
the way it should be.
Thanks William, you have taught me a lot in the course of
one hour.
Of course, the dinner was superb but my take away was some
thing unforgettable!!
Happy Christmas and a Happy new year to you and your family back
home in Gangtok!
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